Course Description

This comprehensive on-demand course equips you with foundational information on effective marketing strategies for new therapists looking to build their private practice. The presenter uses a combination of instructional videos, practical examples, and writing exercises to empower you with the skills you need. You'll learn essential techniques for identifying ideal clients, defining your niche, crafting compelling marketing messages, and conducting effective consultation calls.

Learning Objectives

Upon completion of this course, participants will be able to:

  • Explain the concepts of a "Red Velvet Rope Policy", specific psychographic factors, and its application in therapy practice

  • Articulate at least three urgent needs and three compelling desires of their ideal clients

  • Craft a clear and concise "Who and Do What" statement for their practice

Course curriculum

    1. Video 1: Understanding Your Ideal Client

    2. Lesson 1: Creating Your Red Velvet Rope Policy

    3. Video 2: Identifying Your Target Market

    4. Lesson 2: Identifying Your Target Market

    5. Video 3: Understanding Client Needs and Desires

    6. Lesson 3: Understanding Client Needs and Desires

    7. Video 4: Defining Your Therapy Niche

    8. Lesson 4: Defining Your Therapy Niche

    9. Video 5: Crafting Your Personal Brand Message

    10. Lesson 5: Crafting Your "Who and Do What" Statement

    11. Video 6: Mastering the Consultation Call

    12. Lesson 6: Mastering the Consultation Call

    13. Program Evaluation

About this course

  • Free
  • 13 lessons
  • 1 hour of video content

Instructor

Dr. Peter H. Addy

PhD, LPC, LMHC

Dr. Peter H. Addy is an expert in the field of psychedelic substances and states of consciousness. With 15 years of experience, Dr. Addy has established himself as an authority on the transformative effects of transcendence and wholeness. Dr. Addy's knowledge and expertise have led him to become a highly sought-after speaker and presenter, having given talks internationally on a range of topics related to spirituality, transpersonal states, psychedelic science, and research methodology. Dr. Addy is also an accomplished writer, having authored numerous scientific articles, book chapters, and popular press articles on typical and atypical psychedelics, substance abuse, and spirituality.

Access Information

This course is available as part of our monthly membership program, which not only provides unlimited access to this and other professional development resources, but also access to a supportive community of like-minded professionals.

Continuing Education Information

While this course is not currently approved for CE credits, it is designed to provide valuable professional development for mental health practitioners. We are committed to delivering high-quality, relevant content to support your practice growth.

If you need special accommodations or have questions, please contact us